![]() Movies formz org movie#As movie trailers are a type of video stimuli, neuroscience metrics obtained while people are observing movie trailers might provide an alternative framework for predicting the overall performance of a film.Ī testing framework based on neuroscience metrics can have several advantages over traditional methods. Movies formz org series#These methods have been employed in a diverse set of applications, including investigating cross-culture ( Vecchiato et al., 2014a) and gender ( Vecchiato et al., 2014b) differences during the observation of video advertisements, analyzing movies to inform cognitive film theory ( Smith, 2013), measuring engagement levels during video viewing ( Dmochowski et al., 2012), predicting viewership of TV series ( Dmochowski et al., 2014), predicting video advertising appreciation potential ( Christoforou et al., 2015), and studying affective processing in individuals with high callous-unemotional traits ( Fanti et al., 2016), among others. Recently, there has been a growing interest in using neural and biometric measures to identify metrics that predict the performance and effectiveness of video stimuli. However, with more than 75% of new movie releases earning a net loss during their run in theaters ( Boksem and Smidts, 2015), there is a need for new methods for predicting moviegoer’s behavior. Traditionally, film testing relies on measurements of consumers’ stated preferences, obtained via questionnaires, and focus groups conducted during a test screening of the movie or the movie trailer ( Eastman and Ferguson, 2012). Thus, evaluating the responses of moviegoers to movie trailers can provide a convenient means of predicting an audience response to the actual movie and hence to anticipate its potential commercial success, before its release. Movie trailers serve as a primary marketing tool to promote a movie, and often capture the core characteristic of the movie and motivate its storyline. Beyond the practical implication in predicting and understanding the behavior of moviegoers, the proposed approach can facilitate the use of video stimuli in neuroscience research such as the study of individual differences in attention-deficit disorders, and the study of desensitization to media violence.Īnticipating the behavior of large audiences to video stimuli, such as movies, movie trailers and TV series, is critical for the film industry. We discuss our findings in the context of existing literature and hypothesize on the possible connection of the derived neurophysiological metrics to cognitive states of focused attention, the encoding of long-term memory, and the synchronization of different components of the brain’s rewards network. In particular, neural metrics are shown to predict up to 72% of the variance of the films’ performance at their premiere and up to 67% of the variance at following weekends which corresponds to a 23-fold increase in prediction accuracy compared to current neurophysiological or traditional methods. Our findings show that the neural based metrics, derived using the proposed methodology, carry predictive information about the broader audience decisions to watch a movie, above and beyond traditional methods. Towards that, we recorded neural activity-through the use of EEG-and eye-gaze activity from a group of naive individuals while watching movie trailers of pre-selected movies for which the population-wide preference is captured by the movie’s market performance (i.e., box-office ticket sales in the US). We further, explore the connection of the derived metrics to the underlying cognitive processes that might drive moviegoers’ decision to watch a movie. In this study, we develop a novel computational approach for extracting neurophysiological electroencephalography (EEG) and eye-gaze based metrics to predict the population-wide behavior of movie goers. Traditional approaches (which involve pilot test-screenings, questionnaires, and focus groups) have reached a plateau in their ability to predict the population-wide responses to new movies. Equally important is the ability to understand the underlying factors that drive or characterize viewer’s decision to watch a movie. The ability to anticipate the population-wide response of a target audience to a new movie or TV series, before its release, is critical to the film industry. 4Department of Psychology, University of Cyprus, Nicosia, Cyprus. ![]() 3Center for Applied Neuroscience, University of Cyprus, Nicosia, Cyprus.2Division of Research and Development, R.K.I Leaders Ltd., Larnaca, Cyprus. ![]() John’s University, New York, NY, United States 1Division of Computer Science, Mathematics and Science, St.Papadopoulos 3,4, Fofi Constantinidou 3,4 and Maria Theodorou 2 Christoforos Christoforou 1,2*, Timothy C. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |